Funding for salons, med-spas, wellness studios, and the women building them. Built by a female-led team that understands the underwriting bias you've been navigating.
Iowa's Des Moines insurance and healthcare hub creates strong demand for B2B women-owned services. Whether you're operating in Des Moines, Cedar Rapids, and Davenport or anywhere across Iowa, we underwrite based on your business's revenue and trajectory — not your zip code, your gender, or who's on your bank statements.
Built for the women who built Iowa's beauty & wellness businesses economy.
You're not explaining your business to someone who's never run one. We've walked in your shoes — and we underwrite accordingly.
Repayment structures built around how service businesses cash-flow — daily or weekly with seasonal flex.
We fund based on your business's revenue and trajectory. You don't pledge your home, your car, or your future.
Iowa beauty & wellness owners face high upfront equipment costs, expensive lease build-outs, and ramping a clientele before revenue catches up. Our funding is built for that — fast capital you can deploy for med-spa equipment, salon expansion, new treatment lines, build-outs, or restocking retail.
After two banks said no, Lady's First funded my beauty or wellness business expansion in Iowa in 48 hours. They asked about my customers, my margins, my growth plan — not my husband. That alone made me a lifelong client.
Tell us about your beauty or wellness business and how much capital you need. Soft-pull only — no impact on your credit to apply.
Our underwriting team reviews same-day. We say yes fast — or tell you exactly what we'd need to get there.
Sign your term sheet, send your bank statements, and capital lands in your Iowa business account.
Apply in about 2 minutes. No collateral. No credit impact to apply. Decision in 24 hours.
Start My Application →$10K–$500K+/month in services & retail · No collateral · Funds in 24–72 hrs
