Funding for women-owned ecommerce brands in California.
Capital for inventory, fulfillment, and ad spend — built for women-founded DTC brands. Built by a female-led team that understands the underwriting bias you've been navigating.
Why California Ecommerce Founders choose us.
California is home to more women-owned businesses than any other state — and the highest competition for capital. Whether you're operating in Los Angeles, San Francisco, and San Diego or anywhere across California, we underwrite based on your business's revenue and trajectory — not your zip code, your gender, or who's on your bank statements.
Built for the women who built California's ecommerce & dtc brands economy.
Built for ecommerce brands — built by women.
Female-led underwriting
You're not explaining your business to someone who's never run one. We've walked in your shoes — and we underwrite accordingly.
Industry-specific structures
Funding that's built around how DTC actually cash-flows — long payout cycles included.
No collateral required
We fund based on your business's revenue and trajectory. You don't pledge your home, your car, or your future.
Capital that solves real ecommerce brand problems.
California ecommerce founders face inventory tying up cash, ad-spend cycles that don't pay off for weeks, and the cash gap between PO and Amazon payouts. Our funding is built for that — fast capital you can deploy for inventory buys, ad-spend scaling, fulfillment infrastructure, or bridging marketplace payout lags.
After two banks said no, Lady's First funded my ecommerce brand expansion in California in 48 hours. They asked about my customers, my margins, my growth plan — not my husband. That alone made me a lifelong client.
Three steps. Zero runaround.
Apply in 2 minutes
Tell us about your ecommerce brand and how much capital you need. No credit check to apply.
Decision in 24 hours
Our underwriting team reviews same-day. We say yes fast — or tell you exactly what we'd need to get there.
Funded in 24–72 hours
Sign your term sheet, send your bank statements, and capital lands in your California business account.
California-based capital that moves at your speed.
Apply in about 2 minutes. No collateral. No credit impact to apply. Decision in 24 hours.
Start My Application →$15K–$2M+/month in online sales · No collateral · Funds in 24–72 hrs